There’s More Fun To Be Had when your together with friends, that’s why we launched Captain’s Club at the MLS All Star game in Orlando, because when you’re with Captain Morgan, you’re a part of the crew. Captain’s Club is an inviting experience that encourages friends to gather, enjoy great cocktails and have some fun!
Perky Jerky came to us with the challenge of standing out in a vast sea of jerky options. We dared millennials to embrace their tender sides, and challenge their jerky friends to do the same.
LIFEWTR wanted to develop a memorable, evergreen, art-forward experiential program that extends the LIFEWTR Open Gallery concept for consumers. We developed a scaleable experiential environment called a New Lens On Life art walk.
Sam Adams needed some creative thinking on how to create some consumer excitement around their top promotional periods. We did that but also showed how each smartly extended into 360 campaigns that targeted engagement efficiently.
Pepsi came to us with the ask to create a kick ass summer promotion with both Pepsi and Mountain Dew. We mashed the two together and created an epic summer destination.
Through thoughtful selection of events, we targeted millennials and non scotch drinkers with a participatory liquid-to-lips experience intended to shift brand perception and pre-existing notions about how scotch should be enjoyed.
Our aspiration was to persuade consumers who do not drink Johnnie (or scotch whisky), or are specifically interested in trending American-style whiskies, to step out of their comfort zone and discover Johnnie as a highly palatable spirit, suitable for enjoyment in a variety of interesting fashions.
iRobot was excited about the launch of their new 980 model and asked us to come up with a more humanized approach to their product. Yes, the advanced tech was important, but it had to be a solution to their consumer’s day-to-day routines.
Nesquik developed a new package design and wanted a refreshed in-store look that elevated key attributes and kept the consumer Chuggin.
Pepsi came to us with an ask to create the key visual to support the new product launch of Hidden Fruit Infused Water. The key differentiator from other flavored waters was that it’s peel infused, providing a more natural flavor to the water. Real fruit hiding in plain sight.
While leading creative on ABSOLUT Vodka, I continually pushed the creative while always answering back to the brief. It was essential to not only create a 360 program that took advantage of the unique interactions at each touchpoint, but also one that was effective at reinforcing our message.
While leading creative on Jameson, I continually pushed creative while always answering back to the brief. It was essential to not only create a 360 program that took advantage of the unique interactions at each touchpoint, but also one that was effective at reinforcing the message.
The Glenlivet always looked to premiumize the brand and encourage a high degree of trade up from the TGL 12 to the higher marques. We did that year round through a multitude of on and off-Premise programing.
